For about the 10 years Bassano was the Art Director in several of the most prestigious international agencies: Saatchi & Saatchi, Leo Burnett, Young and Rubicam, BDDP, TBWA, and McCann Erickson. He gained experience from the other side as he designed campaigns for Coca-Cola (worldwide soccer commercials), Coca-Cola light (worldwide commercials), Swatch, Honda, Fiat, Algida, etc. winning many international awards. It was in 2001 that he decided to become a director. Bassano began to film his ideas, and in June of 2002 he began directing exclusively for the Harold production company in Milan. He was travelling all over the glove, making stops in Dubai, Kuala Lumpur, Karachi, Budapest, Bucharest, Qatar, Kiev, and Moscow to name a few. He contributed to campaigns for Coca-Cola, Swatch, Fiat, Peugeot, BMW, Toyota AX (the Middle East campaign launch), WAYSINGLE.NET (for which he won a Young Directors award at the New York Festival).